Your Guide To A Super Successful Direct Selling/MLM Business
So you've been thinking of or have already signed up to a direct selling company to make a few extra ££'s for you and your family.
Or maybe you signed up with the intention of growing your business as quickly as possible with multiple down-lines so you can have even more money rolling in and a bigger business.
So now what? How do you get those all important customers? How do you ensure they keep coming back to you? How do you get others to sign up as your downline?
Here are a few simple yet effective tips to help you on your way to a great business.
Which Company ~ Make sure you choose a company that is well established and has a popular following, such as Avon. Avoid going for companies which are new and unheard of as this will make selling your products even harder. People like what they like and tend to shy away from new things ... unless of course it is something completely new and like nothing anyone else is offering. If you can sign up with a company which offers their customers one of a kind products you are onto a serious winner.
You must be passionate about the products your selling. You've got to love them in fact. How are you meant to sell them if you yourself are less than impressed.
Make sure you learn for products and business inside out. Get all geek on it and know every little detail. You need to be able to answer question quick and fast.
Get to know about their pay plans and work out if this will suit your needs. Do you feel the commission rate is fair? How will you be paid? Are there any other incentives that you like the sound of?
Look into the support and training they will provide for you. This is a BIG deal. If you are brand new to the whole process of MLM/Direct Selling then training and ongoing support is a must. You need to learn the basic in's and out, do's and don't. Any decent MLM company will provide every sign up with a good level of training and continued support will come from you up-line.
Customers ~ Time to get your 1st set of customers. These will likely to be your friends and family. Most MLM companies will encourage you to go to family and friends first and grow from there. But don't just stick to selling to people you know, you'll soon run out of customers and also start to bore the pants of them all with your constant selling.
Growing your business from this point can be difficult for some. How do YOU entice other people to buy from YOU? At the end of the day your most likely selling the same products as millions of other people. For this reason, you need to think outside the box. Look at what other sellers are doing .... and then do something different!! Ok so you can still use some techniques that the top sellers are using which work well, but finding your own unique selling pitch and style that makes you stand out is essential. More tips on unique selling will follow in my up and coming FREE eBook :)
Look after your customers. Treat everyone as an individual and as if they are your favourite customer. Make them feel like you go that extra mile just for them and you value their every order, no matter how big or small. Once you have built up a good level of trust, ask them to pass on your details to friends or family who may be interesting in buying your products. People are more likely to go to someone who has been recommended to them.
Cross Promotion is huge in increasing your sale. Make a note of what each of your customers buys from you and when new products which compliment their previous purchases or special offers come out market these DIRECTLY to your individual customers. This technique goes back to making you customers feel special. If a product they have previously purchased is now on offer, let them know. If a new product comes out that you think they will like, tell them about it. When they place an order with you also suggest a couple of products that work well or compliment the items they are purchasing.
Get some downlines - getting downlines is where your business will really start to grow. Don't rush onto this step if your customer base is still low. Who's going to want to sign up to YOU if your own customer list is minimal??
Set yourself an achievable goal when it comes to recruiting downlines. Don't think about recruiting 100's of sign-ups in a matter of weeks. Concentrate on just getting your first 3 then go from there.
Don't limit yourself to recruiting your family and friends, look further a field. If you are a member of a mums group or take your little ones to play groups, then start taking note of anyone talking about needing some extra income or wanting to find something to do in their spare time. Then introduce your business to them.
Show off your business on social media ~ ok this may be an obvious one but the key here is to be individual with your pitch. I have seen time and time again seller using the same old ad's, text and info as every other seller in the company, trying to incite people to sign up or buy from them. So why not get creative and be individual with your posts. Stand out from the crowd and get your posts noticed. But do not over do it on your social media post. People will start to get very annoyed and bored of seeing constant posts about your business. Don't over kill the social media selling platform. I cover this topic in more details and give some good tips on making social media work for you in my FREE ebook.
Why should they sign with you? Think about what THEY can benefit from being YOUR downline? What can you offer them that is different from all the other millions of seller? Be creative here. Now I understand a few MLM company such as Actiderm will only allow you to use their specific promotional, if this is the case, then make sure your accompanying text with these ad's are unique and grab the attention of the reader. Also, if you are using your own ad's, PLEASE make sure they are high quality and professional looking. It makes me cringe and reel away in disgusted when I see so many people using cheap amateur looking ad's and expecting people to be enticed by them. You've probably seen them on places like Instagram. Be professional and ensure your ad's reflect that you are a professional selling quality goods.
When trying to recruit down-lines remember your not only trying to sell the products/business opportunities but you are also trying to sell yourself. They will be YOUR down-line so give them a reason why they should choose you to mentor them in their own start-up business. Be professional and passionate and excite them about your opportunity offer.
You will be pitching to a lot more people than you actually recruit, may people will turn you down. Don't let this discourage you. Keep a note of ALL the people you have contact with regarding your business so that you can re-pitch to them at another time. Just because someone says no to you now doesn't mean they will say no a few months down the line. Peoples needs change all the time.
Keep an eye out on your social media feed such as Facebook and Twitter for people posting about needing extra cash or want a new venture etc. Make contact with them and use your personal touch and unique pitch to sign them up.
More tips on growing your business with down-lines are featured in my new FREE eBook
And finally ~ enjoy what you are doing! If other people see you enjoying and being passionate about your businesses they are more likely to want a piece of that pie too.
I hope these few tips have been of help to you. If you would more guidance and help on growing and developing your business then my Life Coaching sessions are just want you need. I can help you identify your goals, work your way around any obstacles which may stand in your way and achieve those all important goals and get your business growing. Don't forget to share this blog post with other people such as your sales team. And download your FREE eBook for even more amazing tips, tricks and exercises on how to grow your business.
I'm currently offering FREE consultations to everyone so that you can see if Life Coaching can help you build your dream business and be the successful person you wish to be.
Get in touch today to book your free no obligation consultation :) I'm here to help.
Love & Light
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